Your Taste, Not Trends

INSPIRED BY ART, CINEMA & LITERATURE
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Art Movements Collection

ICONS OF THE AVANT-GARDE
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Ukiyo-E Collection

ECHOES OF EDO ARTISTRY
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Counterculture Books Collection

READ.RESIST.REPEAT
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Cult Movies Collection

REEL TO THREAD
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BEST SELLERS

Top-selling pieces this season

Narasimha Kills the Demon-King Hiranyakashipu Regular Fit T-Shirt

Narasimha Kills the Demon-King Hiranyakashipu Regular Fit T-Shirt

Art Movements
Regular price Rs. 1,299.00 Sale priceRs. 999.00
color: Coffee Brown
Coffee Brown White Black Navy Blue Forest Green Off White Royal Blue Red Maroon Purple Muddy Blue Olive Green +3
Talisman Tiger Oversized T-Shirt

Talisman Tiger Oversized T-Shirt

Ukiyo-E
Regular price Rs. 1,599.00 Sale priceRs. 1,299.00
color: Royal Blue
Royal Blue Maroon White Black Off White Muddy Blue Mint Navy Blue Forest Green Red +1
Ashen Monk Regular Fit T-Shirt

Ashen Monk Regular Fit T-Shirt

Sumi-E
Regular price Rs. 1,299.00 Sale priceRs. 999.00
Kanagawa Oki Nami Ura Regular Fit T-Shirt

Kanagawa Oki Nami Ura Regular Fit T-Shirt

Ukiyo-E
Regular price Rs. 1,299.00 Sale priceRs. 999.00
color: Off White
Off White White Black Navy Blue Royal Blue Red Maroon Purple Coffee Brown Muddy Blue Olive Green Peach Powder Blue +4
Do not go Gentle into that Good Night Regular Fit T-Shirt

Do not go Gentle into that Good Night Regular Fit T-Shirt

Classic Poetry
Regular price Rs. 1,299.00 Sale priceRs. 999.00
color: Peach
Peach White Black Navy Blue Royal Blue Maroon Golden Yellow Soft Rose Lavender Mint Powder Blue Jade Off White +4
Rashomon Regular Fit T-Shirt

Rashomon Regular Fit T-Shirt

Cult Movies
Regular price Rs. 1,299.00 Sale priceRs. 999.00
color: Black
Black White Navy Blue Royal Blue Red Maroon Purple Golden Yellow Coffee Brown Muddy Blue Olive Green Soft Rose Peach Off White +5
Kadambari Regular Fit T-Shirt

Kadambari Regular Fit T-Shirt

Art Movements
Regular price Rs. 1,299.00 Sale priceRs. 999.00
color: Peach
Peach White Black Navy Blue Red Maroon Golden Yellow Coffee Brown Soft Rose Powder Blue Off White +2
Great Sage Regular Fit T-Shirt

Great Sage Regular Fit T-Shirt

Sumi-E
Regular price Rs. 1,299.00 Sale priceRs. 999.00
Offline (オフライン) Cap

Offline (オフライン) Cap

Regular price Rs. 1,299.00 Sale priceRs. 799.00
color: Forest Green
Forest Green Maroon Navy Blue Red Black
Ryogoku no Tora Regular Fit T-Shirt

Ryogoku no Tora Regular Fit T-Shirt

Ukiyo-E
Regular price Rs. 1,299.00 Sale priceRs. 999.00
color: Off White
Off White White Black Jade Navy Blue Royal Blue Maroon Purple Golden Yellow Coffee Brown Soft Rose Peach Mint Powder Blue +5
American Flamingo Regular Fit T-Shirt

American Flamingo Regular Fit T-Shirt

Art Movements
Regular price Rs. 1,299.00 Sale priceRs. 999.00
color: Royal Blue
Royal Blue Forest Green White Black Navy Blue Maroon Purple Coffee Brown Muddy Blue Soft Rose Peach Powder Blue Off White +4
Koi of Illusion Regular Fit T-Shirt

Koi of Illusion Regular Fit T-Shirt

Sumi-E
Regular price Rs. 1,299.00 Sale priceRs. 999.00
Studies after Nature Regular Fit T-Shirt

Studies after Nature Regular Fit T-Shirt

Art Movements
Regular price Rs. 1,299.00 Sale priceRs. 999.00
color: Black
Black White Powder Blue Maroon Navy Blue Coffee Brown Peach Forest Green Red Royal Blue Muddy Blue Soft Rose Off White +4
Papillons Regular Fit T-Shirt

Papillons Regular Fit T-Shirt

Art Movements
Regular price Rs. 1,299.00 Sale priceRs. 999.00
color: Off White
Off White Soft Rose Muddy Blue Royal Blue Forest Green Peach Coffee Brown Mint Navy Blue Powder Blue White Black +3
Napoleon Crossing the Alps Regular Fit T-Shirt

Napoleon Crossing the Alps Regular Fit T-Shirt

Art Movements
Regular price Rs. 1,299.00 Sale priceRs. 999.00
color: White
White Peach Black Powder Blue Navy Blue Mint Forest Green Royal Blue Muddy Blue Soft Rose Off White +2
The Art of War Regular Fit T-Shirt

The Art of War Regular Fit T-Shirt

Counterculture Books
Regular price Rs. 1,299.00 Sale priceRs. 999.00
color: Off White
Off White White Black Navy Blue Forest Green Royal Blue Red Maroon Purple Coffee Brown Muddy Blue Soft Rose Peach Powder Blue +5
Ode to a Nightingale Regular Fit T-Shirt

Ode to a Nightingale Regular Fit T-Shirt

Classic Poetry
Regular price Rs. 1,299.00 Sale priceRs. 999.00
color: Royal Blue
Royal Blue White Black Navy Blue Forest Green Maroon Coffee Brown Muddy Blue Olive Green Soft Rose Peach Mint Powder Blue Off White +5
Lionblood Regular Fit T-Shirt

Lionblood Regular Fit T-Shirt

Sumi-E
Regular price Rs. 1,299.00 Sale priceRs. 999.00
Ulysses Oversized T-Shirt

Ulysses Oversized T-Shirt

Classic Poetry
Regular price Rs. 1,599.00 Sale priceRs. 1,299.00
color: Red
Red White Black Navy Blue Forest Green Royal Blue Maroon Purple Muddy Blue Olive Green +1
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Featured Collections

Art Movements
Art Movements
Classic Poetry
Classic Poetry
Counterculture Books
Counterculture Books
Cult Movies
Cult Movies
Sumi-E
Sumi-E
Ukiyo-E
Ukiyo-E

FROM OUR CUSTOMERS

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TASTE OVER RECOGNITION

Wear what means something to you

We draw from books, films and art to create apparel shaped by references and ideas that endure. What begins as a lasting reference is shaped into something wearable, considered and built to stay relevant.

Our Story

COLLECTION IN FOCUS

Counterculture Books

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WHAT SETS US APART

Details that shape the experience

Distinctive References

Built around poetry, cinema, books and art rather than passing trends

Thoughtful by Design

Created with restraint, clarity and comfortable everyday wear in mind

Exceptional Support

Fast, responsive support that treats every order issue with urgency and care

Fast Exchanges

Replacement orders are processed immediately upon request

FEATURED PRODUCT

Karyōbinga
Karyobinga Oversized T-Shirt

Karyobinga Oversized T-Shirt

Ukiyo-E
Regular price Rs. 1,599.00 Sale priceRs. 1,299.00
color: Off White
Off White Black Maroon White Royal Blue Navy Blue Muddy Blue Mint Forest Green Powder Blue +1
Karyobinga Regular Fit T-Shirt

Karyobinga Regular Fit T-Shirt

Ukiyo-E
Regular price Rs. 1,299.00 Sale priceRs. 999.00
color: Peach
Peach Black Navy Blue White Royal Blue Coffee Brown Brick Red Purple Maroon Forest Green Jade Olive Green Mint Muddy Blue +5

EVERYDAY SOLIDS

Clean basics built for repeat wear
Solids - Oversized T-Shirt [240GSM]
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Solids - Oversized T-Shirt [240GSM]

Regular price Rs. 899.00 Sale priceRs. 699.00
color: Maroon
Maroon Navy Blue Olive Green Black Muddy Blue Forest Green Coral Lavender Mint Mustard Yellow Powder Blue Purple Red Royal Blue Soft Rose White +7
Solids - Oversized T-Shirt [280GSM]
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Solids - Oversized T-Shirt [280GSM]

Regular price Rs. 999.00 Sale priceRs. 799.00
color: Forest Green
Forest Green Black Blush Jade Lavender Maroon Navy Blue Off White Powder Blue Red Soft Rose White +3
Solids - Oversized Sweatshirt [400GSM]
Bundle & Save

Solids - Oversized Sweatshirt [400GSM]

Regular price Rs. 1,799.00 Sale priceRs. 1,399.00
color: Navy Blue
Navy Blue Maroon Black Forest Green Lavender Soft Rose White
Solids - Oversized Hoodie [400 GSM]
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Solids - Oversized Hoodie [400 GSM]

Regular price Rs. 1,999.00 Sale priceRs. 1,599.00
color: Maroon
Maroon Forest Green Soft Rose Lavender White Black Navy Blue
Solids - Regular Fit Hoodies [300GSM]
Bundle & Save

Solids - Regular Fit Hoodies [300GSM]

Regular price Rs. 1,699.00 Sale priceRs. 1,299.00
color: Navy Blue
Navy Blue Maroon Black Powder Blue Royal Blue Red Soft Rose Olive Green Coral Mustard Yellow Forest Green Lavender Mint +4
Solids - Regular Fit T-Shirt [180GSM]
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Solids - Regular Fit T-Shirt [180GSM]

Regular price Rs. 799.00 Sale priceRs. 599.00
color: Purple
Purple Mint Navy Blue Powder Blue Royal Blue Jade Maroon Brick Red Black Orange Forest Green Copper +3
Solids - V-Neck T-Shirt [180 GSM]
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Solids - V-Neck T-Shirt [180 GSM]

Regular price Rs. 799.00 Sale priceRs. 599.00
color: Black
Black Navy Blue Red White Royal Blue
Solids - Regular Fit Sweatshirts [300GSM]
Bundle & Save

Solids - Regular Fit Sweatshirts [300GSM]

Regular price Rs. 1,499.00 Sale priceRs. 1,099.00
color: Soft Rose
Soft Rose Maroon Coral Black Lavender Mint Mustard Yellow Navy Blue Olive Green Powder Blue +1
Solids - Full Sleeve T-Shirt [180 GSM]
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Solids - Full Sleeve T-Shirt [180 GSM]

Regular price Rs. 899.00 Sale priceRs. 699.00
color: Forest Green
Forest Green Black Maroon Navy Blue Red White Royal Blue
Solids - Varsity Jacket [300 GSM]

Solids - Varsity Jacket [300 GSM]

Regular price Rs. 1,899.00 Sale priceRs. 1,499.00
color: Forest Green
Forest Green Maroon Navy Blue Red Black Lavender

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