About Us
ABOUT MOQONO
Moqono is a clothing studio shaped by art, literature, cinema, and
We create pieces inspired by references that stay with us: classic films, poetry, books, Ukiyo-e, Sumi-e, archival imagery, and visual ideas that feel worth returning to.
The aim is not to chase every trend, but to make clothing that feels considered, expressive, and well made.
Every piece begins with a reference, a mood, or an image. From there, we work through the fabric, fit, colour, print, and finish until the product feels complete.
WHAT WE MAKE
Our collections move through different worlds, from art-led graphics to quieter everyday essentials.
Some pieces begin with an artwork, a poem, a film still, a symbol, or an old visual language that feels relevant again.
Others begin with something simpler: the need for a solid, well-fitting piece that can be worn often without feeling ordinary.
What stays consistent is the attention behind it: the fabric, the fit, the print quality, the colours, and
WHY WE DO IT
Because everyday clothing can still feel special.
A t-shirt or sweatshirt does not need to be loud to have character. Sometimes it is the artwork, sometimes it is the reference, and sometimes it is simply the restraint.
We are interested in clothing that carries a point of view without trying too hard.
Moqono exists in that space between visual culture and everyday wear, where something familiar can still feel
WHAT WE STAND FOR
We believe in making things properly.
That means clear ideas, good materials, strong visuals, comfortable fits, and nothing added just for noise.
The dragonfly in our logo reflects the spirit of the brand: movement, curiosity, lightness, and constant evolution.
Moqono is a space for exploring references, refining ideas, and turning them into pieces that feel
We are not a large company, and we do not want to operate like one. Moqono is run by a small, hands-on team, which means the work stays close to us: the ideas, the products, the designs, the service, and the details in between. That closeness helps us stay careful, responsive, and involved in the things that matter.
